In today’s competitive world, good packaging and labelling are more important than ever. In fact, a well-designed label can help your product stand out from the competition. Whether your company is a large manufacturer or a small business, you need your labels to stand out.
So how do you make sure that they do?
You need to do 8 things:
- Competitor research
- Label Size
- Label Finish
If you’re a business owner, you know that your labels are an important part of your packaging and branding. Your company’s image is reflected in its labels. It’s essential that they make a good impression on your customers.
But with all the choices out there, it can be hard to figure out where to start when designing your labels. To make sure that your labels stand out from the competition and help sell more products, follow these 8 steps:
1. Competitor Research
You need to know what other companies are doing before you start designing anything. This will help you avoid making costly mistakes. Monitoring your competition’s pricing strategies, shelf placements, and in-store advertisements will empower your company to be proactive rather than reactive.
The first rule of thumb is to make sure that your label works with the rest of the packaging. It should reflect both the personality of the product and that of your brand as a whole. You don’t want a beer label that looks like it belongs on a hat box! And you don’t want an industrial solvent or cleaning solution in plain white packaging; people won’t take it seriously. Use colours and images that are associated with what’s inside — for example, blue for bleach or green for cleaning products — but also with who you are as a company. If done well, this step will ensure every time someone sees one of our labels on the shelf, they think “I’m going to buy this again.”
Colour plays an essential role in creating a strong first impression for your customers.
A good way to think of colour in a product is as an illustration. A good illustrator will use different shades of colours to create the right impression and bring their work to life. Just like they will use a light shade on top of a dark one to show depth, so it could be that a dark shade can be used to add more impact and make your product stand out.
Fonts have personalities, you can understand the message or branding before you’ve even comprehended the words- they set the stage for the words the reader is about to process. Fonts are the first impression for your possible future clients, so finding fonts that portray the company’s brand is important. Choose a font that is easy to read and consistent with your brand’s identity, like Helvetica or sans serif fonts for example.
A good label should be easy to read and describe what your product is. The text should flow from left to right and convey its message . If the text is not readable, or there are confusing grammatical mistakes, users will likely avoid your product altogether.
Your label is an important part of your packaging, it’s your brand’s first chance to make an impression. Make sure it’s a good one by choosing the right material for your product! White, clear and cream materials offer plenty of options for design and offer high impact against a variety of products. For example a striking green liquid really shows up on a clear label; or a textured cream paper can add some old world charm to your wine bottle labels.
7. Label Size
Labels come in all shapes and sizes. When choosing a label size, there are a few things to consider: if you are using a round container then you have a choice between one large label or two smaller back and front labels (these are often referred to as “panel” labels), or one large wrap-around label that can be printed on both the front and back. Front and back panels allow you to separate the front branding information from the ingredient and regulatory information.
8. Label Finish
The finish on your label can make all the difference to the final product. There are many different options for you to choose from. From a classic matte look, a high impact glossy or stand out embossing.
Get in touch to discover the ideal finish for your label.
So there you have it, 8 tips to help you get your labels noticed. Take the time to understand what makes a great label and your product will go far! Make sure the design is attractive and doesn’t clash with the colour of your product. Think about using different materials for different types of products and make sure they are easy to remove. Finally, don’t forget that quality is important because if your labels look cheap, consumers won’t think much of them either!
Contact Label Solutions today for an obligation free quote on your label printing needs.