Here we have a look at 5 of the most iconic brand labels. What makes them stand the test of time and shine on our shelves today.
There are countless product and brands that come and go from our shelves. Businesses need to find new ways to make their products stand out. But how do brands earn a place in a consumer’s mind? A combination of market research, strong branding, on target messaging and a standout label.
Iconic Brand 1 – Diptyque:
The first iconic brand and label we will look at is Diptyque. Luxury candles from Diptyque are among the most coveted in the world. The manufacturer has a reputation for creating only premium candles that are scented with only the highest quality fragrances.
The oval shape of diptyque fabric labels was inspired by the original design of the label on the fabric used in the very first Diptyque scented candle from 1996, the same design that inspired the Pretorian shield on the back of the candle.
Iconic Brand 2 – Marmite:
Marmite is a brand of food spread iconic in the United Kingdom. A savoury condiment base on yeast extract. Marmite is a sticky, dark brown paste with a distinctive, salty and powerful flavour. Marmite; made from by-products of beer brewing and is currently produced by British company Unilever.
Marmite churns out 250 jars of marmite every minute. Have you also noticed that Marmite does no advertising? But it always sells at full price. Whether you “love it or hate it” Marmite is a British favourite. Marmite has been going since 1902 which is a long time for any brand to stay popular.
Marmite’s Limited Edition jars create a whole community of brand lovers, who spend time and money on seeking out the collectable jars. Their sought after giftables have created passion and desire with consumers to express their brand love. They recently worked on extending the product range beyond the usual spread, allowing the brand to enter savoury snacks, rice cakes and cheese.
Iconic Brand 3 – Innocent Smoothies:
Innocent Drinks produces smoothies and juice sold in supermarkets and other outlets. Innocent drinks sell more than two million smoothies per week. Innocent have built their whole brand on the idea of what it means to be innocent.
Innocent, the fruit juice maker, has a delightful advertising style that is memorable and effective. Its simple, childish logo stands in stark contrast to the products which are anything but. By promoting their own products as an alternative to soft drinks and other high-sugar drinks, Innocent is helping to address a very serious problem: one in three children aged 11–15 years is overweight or obese, with about a third of young people drinking three times more sugar than recommended.
Iconic Brand 4 – Aesop:
Formed in 1987, Aesop is headquartered in Australia with locations in the United States, Canada, Europe, Japan, and South Korea. For more than 20 years, they have made it their mission to create personal care products of the highest quality.
Formulating the finest quality plant-based skin, hair and body care products, with efficacy and sensory pleasure in mind.
A cult design classic that has been copied for decades and keeps getting better, Aesop is a longstanding purveyor of aromatherapy products and grooming essentials. This Australian brand makes products that are effective and elegant in their simplicity, with the typography on their packaging often being the only design flourish you’ll see. Their most notable product? The lip balm featured on nearly every recent photo shoot.
Iconic Brand 5 – Veuve Clicquot:
Veuve Clicquot Ponsardin is the original Champagne House, founded in 1772. Veuve Clicquot Ponsardin stands for innovation and excellence on every level. Madame Clicquot is credited with major breakthroughs, creating the first known vintage champagne in 1810, and inventing the riddling table process to clarify champagne in 1816. Her legacy lives on today through Veuve Clicquot Ponsardin’s creation of fine wines that are always unique, relevant, and with an undeniable French touch.
The yellow label began appearing on bottles in 1876. The house pasted a yellow label on its bottles to distinguish dry champagne from sweet on the British market. In 1897, the yellow label was chosen for “brut” champagne, which is made entirely from grapes that are picked before they are ripe, and therefore contain minimal sugar.
Now it is time for you to make your brand shine with labels that stand the test of time.