What’s new: Upgraded Ultra Wet Strength labels
The Ultra Wet Strength label material is designed to hold its appearance even after prolonged exposure to water, condensation and ice. In simple terms: your bottle labels stay whiter, flatter, and cleaner looking, even when wet. No greying, no sagging, no loss of shelf appeal.
Do your bottle labels fail when things get cold and wet?
Do you have the problem on the left where your bottle labels wringle, grey, or lift when they sit in an ice bucket? Then we have the label solution on the right!
At Label Solutions we’re always looking for smarter materials that help our customers’ labels perform better in the real world. That’s why we’re pleased to share that we now offer upgraded Ultra Wet Strenth label materials.

Why Ultra Wet Strength labels matter for beverage brands
Labels don’t just carry information. They carry brand perception. Whether its wine bottle branding on display in an ice bucket, a premium spirit bottle behind the bar, or beer bottle labels handled at an event, your label is still on show when it’s cold and wet. Standard wet strength label materials can struggle in these conditions, especially for bottles that are chilled, iced, or frequently handled.
Our Ultra Wet Strength upgrade helps prevent:
- Wrinkling and bubbling
- Edge lift and distortion
- Dull or greyed appearance over time
The result? Printed labels for bottles that are longer-lasting and still look premium when it matters most. Ideal for wine, beer & spirit bottle labels.
Available label materials at Label Solutions
We can now offer Ultra Wet Strength options for popular label materials including Acquerello, Tintoretto Gesso and other textured materials for wine, beer and spirit bottle labels. This gives you the choice to upgrade from standard wet strength when extra durability is needed.
Want to see the difference? Request samples
If you’d like to see (and feel) the difference, just Get in touch with our friendly team. We’re happy to arrange samples and help you decide whether this label material is right for your wine, beer, or spirits label application, or any other products that would benefit from this material.
We’re always happy to help you find the best label solution for your brand.




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