Case study
Purdy & Figg: Achieving a premium look with gold hot foil labels
‘In every Purdy & Figg bottle there’s real gold in there, and our new labels are an extension of that.” – Max Mackay, Head of Design, Purdy & Figg.’
Max Mackay, Head of Design, Purdy & Figg
A bit about Purdy & Figg
Purdy & Figg was founded in 2020 by Charlotte Figg and Purdy Rubin, with the help of Purdy’s sons, Charlie and Jack. They found themselves fed up with toxic cleaning chemicals in plastic packaging and were on a mission to transform the cleaning experience by developing 100% non-toxic, plant-based ingredients in sustainable packaging. Purdy & Figg’s premium cleaning products aim to make cleaning enjoyable and redefine how we perceive cleanliness in our homes.
Purdy & Figg’s rebranding journey
After a few years of growth and reflection, Purdy & Figg embarked on a rebranding journey. This initiative was driven by a desire to authentically represent the high quality of their premium cleaning products and to resonate with a younger audience. The rebranding introduced vibrant deep block colours to their labels, embellished with intricate gold hot foil designs, ensuring the labels mirrored their excellent product.
The gold hot foil label – How did Label Solutions help?
Purdy & Figg had a clear vision for their new labels, seeking to infuse a touch of luxury that matched the premium nature of their products. Label Solutions helped selecting the perfect gold hot foil label, a significant step in elevating the brand’s look and feel.
“Label Solutions was a big help for us when deciding on the gold hot foil.” Max shares
The process was collaborative and meticulous. We supported them with multiple sample signoffs before full label production, with on-site visits to approve labels as they came off the press. This hands-on approach ensured that the final labels were nothing short of perfect and that every detail of the label exuded the high-quality Purdy & Figg stands for.
The deep block colours and luxurious gold foil detailing align seamlessly with the brand’s identity, making the rebranded products stand out on shelves and resonate with both loyal and new customers.
Why choose Label Solutions?
Max says “Label Solutions feels like an extension of our team. You don’t always get that from suppliers.” and shares that “Label Solutions demonstrates a genuine interest in our business, they truly care!“
Purdy & Figg has always used Label Solutions for all their labelling needs, and we are thrilled to be there to support them every step of the way.
If you are looking to embark on your own rebranding journey or just want to upgrade your labels, then reach out to our expert team today!
