Firefly Body Care: developing the perfect label to support a start-up brand launch
‘Label Solutions were really responsive. From the word go they cared about us and patiently helped us through the process of creating the perfect labels for Firefly. We are delighted with the outcome and are already discussing our new range with them.’
A bit about body care company Firefly
Unwilling to accept that the only treatment for her son’s eczema was a cocktail of chemicals; artist, well-being expert and entrepreneur, Rachael Smith, set about finding a more natural alternative. Her research background helped her develop a moisturiser that, whilst grounded in medical science, contained only pure, natural ingredients. It was a winning formula!
Family and friends loved the moisturiser and demand grew. It was then that Rachael realised the business opportunity and Firefly was born.
How did Label Solutions help?
Rachael knew she needed to create a lifestyle brand, and the packaging was a vital part of her brand story. With authenticity and care being top of Firefly’s values, she set about finding a label printing company with a business ethos to match her own.
Having approached several label suppliers, the Label Solutions team stood out. Importantly they wanted to understand the Firefly brand values and learn exactly what Rachael needed from her labels.
Rachael said, ‘They engaged with us as people and that really helped.’
Having thoroughly understood Firefly’s products, packaging, and brand ethos the Label Solutions team recommended an eco-friendly paper label with a varnish finish. Importantly, the team walked Firefly through every step of the label production process to make sure every detail was right.
That meant sending sample materials for approval and manipulating artwork to ensure that it was the required size. Plus, adjusting the colour breakdown to get a perfect fit for all six colourways and producing machine proofs for final sign off.
Why did Firefly choose Label Solutions?
Choosing the right label printing company can be a tricky business. Here are some of the reasons why Rachael chose Label Solutions, and why they will be sticking with us:
- Excellent personal service and positive, caring attitude from the team
- Attention to detail and desire to produce exactly what the customer wanted
- Technical expertise to turn Firefly’s vision into the perfect label
- Ability to meet their deadlines.
Rachael said, ‘We have built a great relationship with Label Solution, built on trust.’
