Peel & Reveal labels are super useful where a large amount of information needs to be conveyed in a small space. Also known as multi-layer labels, peel & read labels and three-ply labels they can support your brand identity by hiding certain information and keeping your label face design clean and uncluttered.
This article explores the benefits of peel & reveal labels and outlines how they are most commonly used.
What Are Peel & Reveal Labels?
The short video below demonstates how a peel and reveal works:
Peel & reveal labels are a type of adhesive label that is produced in multiple layers. The face of the label generally bears the wording ‘Peel Here’ to encourage the user to reveal the information beneath. The label reveal ie the back of the face, acts as a second printable surface as well as having properties that keep the peel & reveal label securely closed
The base layer provides the third printable surface. Any or all of the three layers can be printed with an image, text or even a variable data QR code, number range or barcode. This gives peel & reveal labels wide ranging usage across many industry sectors and product types.
Peel & reveal labels can be constructed from a wide variety of substrates such as metallics, wine material, paper or polypropylene. Importantly, that means that they can be customised to meet your brand and packaging requirements exactly. In addition, the label face can be embellished or a tactile warning device added to cater for almost any application.
What are Peel & Reveal Labels Used For?
These are just a few of the uses you could put peel and reveal labels to; there are probably many more!
Conveying Product Information
When you need long ingredient lists and nutritional information conveyed on a small jar or bottle, a peel and reveal label is the answer. You can add far more information, with up to three times the space of a single adhesive label.
Furthermore, instructions for use or other essential facts can be hidden behind a beautiful label face so as not to detract from your brand identity.
Regulatory and Compliance Information
The health and beauty sector, plus chemical, and pharmaceutical companies, are often required to comply with length regulations. Necessary precautions, storage information and first aid instructions can take up valuable brand space on your label. Therefore, using a peel and reveal format, also known as a peel and read label, can provide additional room.
Furthermore, the EU wine label regulation (EU) 2021/2117, allows the use of a QR code for consumers to access information such as ingredients and nutrition. In this case, using a peel & reveal label would be a great solution. Your label is such an important part of your brand identity it’s important not to compromise your design.
In addition, once the Government’s Deposit Return Scheme (DRS) for drinks containers is unveiled, peel & reveal labels could play a useful role in linking manufacturer and bottle. Watch this space!
Multi-lingual Information
If you operate in multiple markets, providing translations of consumer information using a multi-layer label could be the answer.
Traceability and Security
Luxury goods often favour some form of security or authenticity mark on their label to protect against counterfeiting. Therefore, a unique code could be displayed beneath a peel & reveal label to ensure full traceability. Moreover, a QR code on the base layer would allow the consumer to register or authenticate their purchase.
On-pack promotions
Whether you are running an on-pack promotion or competition, peel & reveal labels are a great vehicle. Print a QR code on the reveal of your label to take consumers to a special website or landing page. Alternatively, use variable data codes to act as winning numbers, or simply display winning images. How ever you use it, a peel & reveal label adds the element of surprise and intrigue that consumers love.
The promotional possibilities really are endless!
Environmental Information
Environmental credentials are becoming vital to ensure consumers engage with your brand. Whether you want to display clear recycling instructions or a link to your product provenance story, a peel & reveal label could be a good chose for you.
Finally, peel & reveal labels are extremely versatile. They can provide practical solutions for conveying comprehensive information to consumers. Furthermore, they can be a fun and exciting way to enhance your product packaging to ensure repeat purchases by your loyal customers. All this whilst maintaining the integrity of your branded label face.
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