Packaging and Labelling: What is the Difference?

When it comes to selling a product, packaging and labelling are two important parts of your business. While they may seem like the same thing, there are some differences between packaging and labelling. In this blog post, we will explore these differences and why they matter.

Product packaging

Product packaging refers to the physical container or wrapping that holds a product. It serves several purposes, including:

• Protecting the product during shipping and handling
• Providing information about the product, such as its size and weight
• Attracting the attention of potential buyers
• Differentiating the product from competitors

Packaging can come in many forms, from simple cardboard boxes to elaborate plastic clamshells. It can also be customised to fit the needs of the product and the brand. For example, a vineyard may opt for high-end packaging with embossed logos and metallic finishes, while a health drink may choose a more simple and cost-effective packaging.

Product labelling

Product labelling, on the other hand, refers to an adhesive product that is printed and attached to the product or its packaging.

It serves several purposes, including:

• Providing essential information about the product, such as its ingredients, nutritional value, and usage instructions
• Complying with legal requirements, such as health and safety regulations
• Differentiating the product from competitors
• Building brand recognition and loyalty

Product labelling can take many forms, from simple black and white text to colourful graphics and images. It can also be customised to fit the needs of the product and the brand. For example, a natural skincare brand may opt for eco-friendly packaging and labels with earthy tones and botanical illustrations, while a sports nutrition brand may choose bold bottle labels with high-energy graphics and slogans.

Why it matters

Packaging and labelling can influence consumer perception of the product. A well-designed and informative package can make a product appear more attractive and trustworthy, while a poorly designed or confusing package can turn consumers off.

A luxury cosmetic brand with high-end packaging and labels may be perceived as more valuable than a budget brand with simple packaging and labels. As a label printers ourselves we are able to offer more affordable options to give a more luxury feel yet at an affordable price.

Packaging and labelling can impact the environment. Eco-friendly packaging and labels can appeal to environmentally conscious consumers and help reduce waste.

You will usually always need a label and packaging for your products. By understanding the differences between them and their impact on consumer perception, value, and the environment, businesses can make informed decisions about how to package and label their products for maximum impact.